Give BEAST - A Sexy and Sustainable Holiday Gift Idea from Icebreaker

August 25, 2008

Icebreaker is proving it's possible for men to be ‘green' and sexy at the same time!

The lightweight garments in our BEAST range of sustainably-produced men's underwear make ideal eco-friendly holiday presents.

This premium line of sleek, luxurious, performance-oriented merino underwear gives guys a chance to reconnect with their inner Beast.

Like everything produced by Icebreaker, the garments in BEAST are made from sustainably-produced pure merino wool sourced from the Southern Alps of New Zealand - the best merino-growing region in the world. Ultra-soft, breathable and non-itchy, the BEAST range offers renewable, sustainable luxury.

BEAST garments include briefs, boxers and t-shirts (crew and V-neck).

They're high performance, ecologically sound and sexy as hell. They're also lightweight, which makes them the perfect gift to send to friends and family overseas.

About Icebreaker

Launched in 1994, Icebreaker was the first company in the world to develop a merino wool layering system for the outdoors. It was also the first outdoor apparel company in the world to source merino direct from growers, a system it began in 1997. There are now 10 distinct pure merino fabrics in the Icebreaker system, covering underwear, mid layer, and outerwear.

Icebreaker is sold in nearly 2000 stores in 24 countries throughout Europe, Asia, Australasia and North America. Based in Wellington, New Zealand, Icebreaker uses only pure merino hand-picked from 120 high country stations in the country's Southern Alps to create edgy outdoor clothing that combines nature's work with human technology and design.