Give Nature - Sexy and Sustainable Underwear for Women
August 25, 2008
Icebreaker's eco-friendly women's underwear means holiday shoppers no longer have to choose between sustainability and sexiness.The ultimate green gift, Icebreaker's NATURE line of premium women's underwear is sustainably-produced, biodegradable and annually-renewable. It comes in two weights:
Ultralite: Made from the finest, softest, most luxurious merino in the world, NATURE Ultralite is unbelievably gentle on your skin. This beautiful range of pure merino underwear features stunning nature-inspired prints. Garments include camis, bikinis, hipsters and more.
Lite: With extra merino fibres for added warmth, super-soft NATURE Lite garments can be worn solo or as underwear. Garments include leggings, tops and camis.
Icebreaker merino fibre is non itch, easy care and breathes far more effectively than synthetics. It's lightweight, which makes Nature garments ideal for sending to friends and family overseas this Christmas.
About Icebreaker
Launched in 1994, Icebreaker was the first company in the world to develop a merino wool layering system for the outdoors. It was also the first outdoor apparel company in the world to source merino direct from growers, a system it began in 1997. There are now 10 distinct pure merino fabrics in the Icebreaker system, covering underwear, mid layer, and outerwear.Icebreaker is sold in nearly 2000 stores in 24 countries throughout Europe, Asia, Australasia and North America. Based in Wellington, New Zealand, Icebreaker uses only pure merino hand-picked from 120 high country stations in the country's Southern Alps to create edgy outdoor clothing that combines nature's work with human technology and design.
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Info: USA Lee Weinstein Head of Communications lee@leeweinstein.biz |
Info: New Zealand Alice Foote Marketing Executive 64 (4) 890 5336 alice.foote@icebreaker.com |
Info: Australia Robert Barlow Marketing Executive +61 (3) 9595 6402 robert.barlow@icebreaker.com |
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Info: USA Alycia Cavadi PR Consultant +1 617.262.5559 alycia@momentummediapr.com |
Info: Canada Robbie Stevens Sales and Marketing Manager +1 604 932 1448 robbie.Stevens@icebreaker.com |
Info: UK Scandinavia Julie Russell PR/Marketing Manager +44 1572 772515 julie.russell@bradshawtaylor.com |
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Info: Netherlands + Belgium + Luxembourg + Austria Arnold Mensinga Marketing Manager +31 547 35 2727 arnold@ideavelop.net |
Info: Russia ‘Performance Sport’ +007 495 937 28 14 marketing@psport.ru |
Info: Germany Martina Weidel PR/Marketing Manager +49 8326 366 428 martinaweidel@t-online.de |
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Info: France Cédric Clavière Sales and Marketing +33 (0)4 50 64 9967 cedric@rockline-nz.com |
Info: Switzerland Sibylle Bischler Marketing Manager +41 (0)27 771 85 68 sibylle@rockline-nz.com |
Info: Italy Vittorio Forato Marketing Manager +39 0423 2939 vittorio.forato@aku.it |
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Info: Czech Eastern Europe David Chovanec Customer Service & Marketing Manager DDI +420 549 213 879 david.chovanec@icebreaker.com |
Info: Korea Outro Corporation Cy Park Market Manager ??? [cypark@outrocorp.com] |
Info: Japan Evernew Fujinami Satoru Sales and Marketing Manager s-fujinami@evernew.co.jp |



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