Press Releases
Warm Up Winter with the Season’s Hottest Underwear Styles
Sizzling new colours and nature-inspired graphics for Icebreaker underwear
Nov 1, 2012
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Wellington, New Zealand (November 2012) – Merino pioneer Icebreaker is launching a dazzling range of colours, nature-inspired graphics and stripes for its Fall/Winter 2013 underwear collection.
The New Zealand-based merino specialist’s range of luxuriously soft underwear for men and women includes camis, tanks, bras, hipkinis, hot pants, boxers, briefs, leggings, short sleeve tops and long sleeve tops.
All are made from ultralite 150gm premium merino wool, with a touch of LYCRA® for the perfect fit. Lightweight, non-itch and as soft as silk, Icebreaker merino regulates temperature and is highly breathable to prevent overheating.
For Fall/Winter 2013, Icebreaker introduces hot new colours in its Sprite and Siren women’s underwear styles. Colours include deep purple Lotus, rich Magenta, pastel Peach and gorgeous pale blue Teardrop.
Bold new colours in Icebreaker’s Anatomica range for men include fiery red Heat, glacial blue Largo and mid blue Force.
Colour also features as zesty contrast stripes on side seams, adding a burst of energy to winter styles. Tanks, camis, briefs, boxers and some tops feature feed stripes in contrast colours.
Icebreaker has a reputation for its delicate nature-inspired prints, and this latest range is no exception. Snowflakes, ice crystals and New Zealand flora are among the subjects of designs created by Icebreaker guest artists for the Fall/Winter 2013 underwear collection.
The vibrant new colours and graphics will brighten up any winter morning, says Rob Achten, Icebreaker Creative Director and Vice President of Product. “There’s nothing better to wear against the skin than a natural fibre, made in nature,” he says. “These classic, sporty and sexy underwear styles in our new winter colours look amazing and feel wonderful to wear.”
Images from the Fall/Winter 2013 line are available for your use here. For more details about the season’s products, see our full media releases here. Please let us know how we can help further.
If you need more information, images or samples of garments, please contact the Icebreaker PR contact in your country.
About Icebreaker
Icebreaker merino clothing for the outdoors, technical sports and lifestyle includes underwear, mid layer garments, outerwear, socks and accessories for men, women and children. Icebreaker is based in Wellington, New Zealand, and is sold in more than 3000 stores in 44 countries. See icebreaker.com for more information about Icebreaker, and jeremymoon.me for more information on Icebreaker founder and CEO Jeremy Moon.
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For further information: Jo Miller +64 (4) 901 5203 jo.miller@icebreaker.com
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